How You Can Get Clear and Create Real Success


Tom Marcoux provides insights for leadership and excellent communication as he records an audio book – in a recording studio.

“I feel stuck. I know I could be a better leader, but I’m a bit foggy. I don’t know what exactly to prioritize,” my audience member, Mark, said, after my speech.

Pause for a moment. What kind of leadership do you need to create in your own life? Perhaps, at work or at home. Even if your title is not manager/vice-president/business owner, you lead somewhere in your life. And, you lead yourself. How is that going?

In my speech about the “RoiLeader,” I talk about focusing on the most important details. ROI refers to “Return on Investment.” Our best investments are in our own skills and into the people we’re talking to. I break down R.O.I as Relate, Optimize and Intuit.

Here, we’ll discuss Optimize.

As leaders, we’re called to guide team members to great purpose and productivity.

In this article, we’ll Lead like a P.R.O.:

P – Protect the Talent
R – Reward Momentum
O – Optimize for Excellence and Expansion

  1. Protect the talent

As a feature film director, I have needed to get the best performances from actors and crew people. I learned that two principles are valuable: Protect the Talent and Guard Momentum. (I’ll talk about momentum in the next section.)

On a feature film set, “the talent” refers to the male and female actors (this distinction is emphasized by The Screen Actors Guild)

Your team members are the Talent. In fact, you are the talent, too.

On the set (for example a sunny beach), I made sure that people got what they needed to do their jobs well. On the set we focus on getting people out of the sun, using umbrellas, providing water and meals.

What can you do to make sure your team members (and you, too!) have what you need to do well? Remember … Protect the Talent.


  1. Reward momentum

I directed my first short film when I was nine years old. My first cameraman was my father. I learned quickly that no one moves unless the leader provides direction. To get the material filmed on a particular afternoon, I had to Guard Momentum.

As a student filmmaker, I’d pick up that camera (when necessary) and say, “Okay. Everyone, we’re going here.” My pacing guided the pacing for the group.

How do you “reward momentum”? You praise people for guarding momentum. You tell people that you’re guarding your own momentum. You set up structures so team members guard each other’s momentum.

You invite team members to say something like “Are you on a roll? How about you send me a text message when you’re available?”

You provide actual rewards for people who move forward. Even taking a team member for a celebratory “You moved forward on XY Project” cup of coffee is “rewarding momentum.”

Make momentum a value that the team members uphold right next to Guard Quality.

(By the way “Guard Quality” relates to the next section: Optimize for Excellence and Expansion.)


  1. Optimize for Excellence and Expansion

Many of us realize to optimize something, we’ll need to make excellent choices.

About Excellence
Set Criteria for Excellence—that is, identify what is crucial so that your project works well for the customers/end users. Identify the Critical Elements for excellent performance. Additionally, identify what you can drop.

There are times when perfectionists get in trouble. A supervisor may comment about a perfectionist’s efforts: “That’s nice. But that’s not what we really need.”

To avoid such an error, use these questions:

  • What must be in this project?
  • What can we drop? (I refer to “dropables”)
  • What do the stakeholders (customers/others) most want in this project?
  • Who do customers/end users most need from this project?
  • What is most important to our team/company/humankind* about this project?

* Some might ask, “Humankind?” And I reply: “Why not strive to make a contribution to the human enterprise?”

Here is another facet of striving for and achieving excellence. You need to provide evaluation for yourself and others.

I’ve introduced clients to “The Evaluation Box.”

You identify your Top Three Focus Areas (and place them in the “Evaluation Box”).

Andrea, one of my clients, uses these three Focus Areas: Health, Increase Income and Destiny-Work. Each week, she reviews her efforts. She assigns a color:

  • Green – Good
  • Yellow – Concerned
  • Red – in Trouble; Fix This

Meanwhile, Sarah has three people who directly report to her. In a weekly meeting, she has team members identify their current status with their projects. They simply and clearly state the status of the projects with Green, Yellow or Red.

What are your Top Three Focus Areas? How will you evaluate your progress?


About Expansion
To lead well, we need to think on an expansive level.

Every week, when working with my own coach, I identify my weekly goals on Three Levels: Good, Excellent and Amazing!

  • Good – I know these tasks are vital and I can complete them
  • Excellent – These tasks require that I stretch
  • Amazing! – These tasks require alliances and expansive thinking.

With Cynthia, a client, I helped her identify her own goals for a particular week:

  • Good – work on revising my business’s website
  • Excellent – make 19 marketing phone calls
  • Amazing! – complete all revisions of my website after having 11 people give me feedback.

In summary, part of being a good leader (at work and in your own life) involves seeing things clearly.


P – Protect the Talent
R – Reward Momentum
O – Optimize for Excellence and Expansion


Tom Marcoux
Spoken Word Strategist – Executive Coach
Speaker-Author, 44 books so far 🙂
CEO (visitors from 100 countries)

51gjiy0bzvlSoar with Confidence: An Executive Coach Reveals Secrets, Lies and Countermeasures So You Excel Like Top CEOs and Leaders – Pitch, Lead, Succeed

Get the Advantages to take your business to a higher level. Learn Leadership Advantages, Pitch Advantages, and Success Advantages. To Soar with Confidence, you learn and use principles for top level communication to board members, team members and the media.
“Marcoux demonstrates how to “Prepare a Compelling Story that Moves Emotions.” He mentions techniques that he teaches clients for developing compelling Ted Talks.” – Dantalion Jones

51kgz7eafllDarkest Secrets of Making a PITCH for Film and Television: How You Can Get a Studio Executive, Producer, Name Actor or Private Investor to Say “Yes” to Your Project

Learn the vital skills of pitching your ideas and enrolling others into your vision. Get that “Big Yes” to funding your project. “This insightful book shows you how to zing a curveball right past the parts of the Hollywood exec’s brain that want to say no before you even make your pitch. You will learn what works when pitching, and more importantly, why, so you can get to YES much more often. Buy this book now. Consider it Spring Training before the big game.” – Danek Kaus

coverfromamazonDarkest Secrets of Persuasion and Seduction Masters: How to Protect Yourself and Turn the Power to Good

This invaluable guide, used by people in 15 countries and now in its second edition, will help you become immune to dark persuasion. Learn to use countermeasures to defend yourself against unethical persuasion and seduction tactics. Break any trance in which a salesperson is trying to get you to buy something not to your benefit. “Learn how to defend yourself against manipulation. Best book you’ll ever read to protect yourself, feel strong and move forward in your life. Highly recommended!” – Dr. JoAnn Dahlkoetter


Secrets of Awesome Dinner Guests: What Walt Disney, Steve Jobs, Oprah Winfrey, Albert Einstein, Martin Luther King, Jr., Helen Keller, and John Lasseter Can Teach You About Success … (The Power of Your Personal Brand)

Imagine dining with Walt Disney, Steve Jobs, Oprah Winfrey, Albert Einstein, Martin Luther King, Jr., Helen Keller, and John Lasseter. These seven people share one thing: They’re great communicators. So this book will help you become a great communicator. “Marcoux especially stresses the importance of personal branding, of coming across as trustworthy and dependable.” – Einar Masson

Darkest Secrets of Charisma: Overcome the Lies about Personal Magnetism, Get People to Feel Your Charisma and Influence Others with Your Words

Learn how you can tap into your natural gifts and tendencies to radiate Three Types of Charisma. Discover how to influence people with your words. “Marcoux explodes this myth: Charismatic people always feel comfortable before and during an important event, such as public speaking, networking or some other social event. This book shows how you can feel discomfort but still come across as confident and charismatic.The secrets include ways to radiate all three forms of charisma Marcoux describes as Warm Trust Charisma, Natural Charm Charisma and Magnetic Charisma.” – Danek Kaus


What the Rich Don’t Say about Getting Rich: Work Smarter, Live Better

You want wealth, abundance and enjoyment–yes? Wouldn’t it be great to learn the real strategies that the Rich use to create Sustainable Wealth? This book takes you behind-the-scenes to what really works. You’ll see a lot of myth-busting, and you’ll learn the strategies that get real results. “Tom Marcoux gives you an inside look on the psychology of what it takes to be successfully wealthy in life. It’s more than just taking advantage of opportunity, but also about taking care of yourself. This book discusses a number of strategies that we often overlook when it comes to leading a successful life that leads to wealth generation.” – Barry Adamson II

5-28-17)FINAL2_amazingyouVers6webAmazing You: Enjoy the Power to Get It Done, Get Stronger, Get Credit for It … featuring Secrets of Extreme Confidence

Would you like to Amaze yourself? This book helps you Get Stronger so you can Get It Done! You’ll learn how you can Get Credit for It! All three elements are crucial so you rise to a higher level of success and happiness. Think about it. If you get it done, but you’re a physical wreck—you lose. If you get things done, but you don’t Get Credit for It—you cannot get new clients. And, you’ll lose your current clients—if they don’t know, in their gut, how their lives are better because you’ve brought them significant benefits. Here’s a secret: You can unleash the Amazing You! Executive Coach Tom Marcoux helps you develop Extreme Confidence. “Tom Marcoux, once again, has written a book filled with practical insights and veteran business expertise that allows individuals to acquire the tools to balance personal and professional life. Tom’s wisdom possesses depth and the experience of someone who has ‘walked the walk.'” – Dr. Arthur Ciaramicoli

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