Jump Start 2016! – How You Can Get Clear and Move Into Your BETTER Life

Time to Wake Up to taking a Step for Your Great 2016!

“I’m told that I need to focus on one niche. It’s such a big decision, and I’m stuck!” my client Sandra said.

“I hear you. I have three sets of questions that will help you focus on your specific area that will in turn bring you both happiness and success.”

“Wow! Let’s do this!” Sandra said.

We’ll use the G.E.T. process:

G – get clear
E – energize your difference
T – target clients you want

1. Get clear

I helped Sandra with these questions:

Niche Business Questions:

1. Who do you want to help?
2. Where’s the fun?
3. In what ways is the target market like you?
4. How can you heal them and heal a part of you?

In our conversation, I learned that Sandra wanted to help people get beyond the dark time of intense grief.

At the end of the session, her interaction with my 4 Questions yielded: “I want to teach women at a conference in Hawaii!” She was surprised at this outcome.

My job as her Executive Coach was to help her free herself from the chains of asking for too little and trying to fit into some conventional ways of thinking and being.

Now it’s your turn.

Imagine that you can get a big start on your path by writing out your answers (on a sheet of paper or in a journal) to these questions:

1. Who do you want to help?
2. Where’s the fun?
3. In what ways is the target market like you?
4. How can you heal them and heal a part of you?

2. Energize your difference

Every day people are bombarded with thousands of marketing messages.

You and your work need to be different—to stand out.

I’m often asked by clients to help them come up with their niche in business—that is to make a breakthrough in their marketing. I introduce them to what I call “Different, Specific, Authentic (DSA).”

If one is going to do a workshop, it needs to be

Different – to be unique and rise above the noise in the marketplace
Specific – How will the workshop provide particular benefits?
Authentic – Are you teaching about something you personally went through? Then you can be authentic in teaching this particular workshop.

Beyond this, when I help a client develop his or her marketing campaign, we focus what I call “A double E” – that is, Authenticity, Evidence, Experience.

I ask questions that include:

• What do you know to be true?
• What evidence do you have that what you do works for people?
• What is your personal experience that means a lot to you? – How can your hard-earned wisdom help someone else?

Now it’s your turn.

Take a moment. Do not start with an end result (a seminar/book/speech) first. Start with your answers to these questions:

• What do you know to be true?
• What evidence do you have that what you do works for people?
• What is your personal experience that means a lot to you? – How can your hard-earned wisdom help someone else?

See how these answers serve as a launch pad.

3. Target clients you want

When working with a client, I help the person focus on what I call the Triple-Power:

Work you do well –> Work people will pay for –> Clients you WANT

If you do something well (for example, poetry) but no one will pay for it, you may want to do it with your other efforts to make a living. (It’s an “AND-universe.”)

Another vital element is Clients you WANT. Often, I hear people complain about “terrible clients.”

I’ve learned that you can set up your business so you work with Clients you WANT. I have only a few clients whom I coach. I’m so careful about the selection that I talk with their references. Why? I give a significant portion of my time, energy and life to working with a particular client. So I have a process to work only with clients I want.

One author, Rich Litvin, said, “I only coach Kings and Queens.” By this, he means he only works with people who take responsibility and who do not get mired in a “blame others pattern.” That approach related to “Kings and Queens” is powerful.

Now it’s your turn.

Use a sheet of paper. Draw and label three separate circles. “Work I do well” – “Work People will Pay For” – “Clients I WANT.” Fill in the circles with ideas. See how some of these ideas overlap. Eventually, you can see how something can simultaneously fit all three labels.

“Anything with heart sells.” – Ed Sheerin, singer/songwriter

Some might disagree with Ed Sheerin. Still, we do notice that people want to have their emotions moved. (I wrote a new book entitled Emotion-Motion Life Hacks … a free chapter when you CLICK HERE)

When you feel great about what you do, you can set the potential client at ease. That’s a good start!

Embrace that your life has chapters. A new chapter may begin at any time. Each chapter may involve your climb to a mountain peak. At the top of each peak, you see new peaks from which you can choose. Then you can travel toward the new peak you hold as your new target. Consider stepping forward. Take an action. Move beyond hesitating. Take a step.

Warmly,

Tom

Tom Marcoux
CEO (leading teams in United Kingdom, India and USA)