Avoid the BIG Mistake that Destroys Success


Rehearsal and Focusing on “Better” create Success!

What if I fail and do not make my own deadline?” my client, Amanda, asked.
This began an extended conversation.
A number of topics arose. Two topics in particular were important.

  • Beware of “we tried.”
  • Focus on “better doing.”

1. Beware of “we tried.”
During the course of the coaching session with Amanda, my intuition guided me to talk with her about the insidious nature of “we tried.” Using “we tried” in our conversation is a bad setup.

It’s like giving yourself an excuse before you’ve even begun.

It’s true that you can give a project your best effort, and it can still fail. Projects often have a lot of variables that you cannot control.

When you bring something to the marketplace, you have no idea if you’ll find a receptive audience. In this case, you can do everything right, but the marketplace does not respond in the way you prefer.

Years ago, a friend said, “Watch out for inventing a cure for no known disease.” He said this with a smile. But there is a serious implication here. When I work with people who are working to improve their pitch to gain funding, I find that it helps to make sure that the person has truly tested their idea in some way.

Without testing, we do not know if people even want a solution we’re offering. A solution to a problem that means nothing to your target market can be a real waste of effort.

For example, it is better to have a prospective client use your new application and to sit behind the person and watch how they use your screens. We need to be able to observe actual behavior if one is developing an app.

This all has implications related to “we tried.”
Really? You tried? I suggest the improved idea of “We’re doing.”

Look at these pairs of options:

  • “We tried to sell the product” – VERSUS — Every day (5 days a week), we did 15 marketing calls.
  • “We tried to create a product that the marketplace will love” – VERSUS – We tested the product with groups of real clients on 19 different occasions!

Now, it’s your turn. How can you convert “we tried” to “we full-out did these 27 things”?

2. Focus on “better doing.”
At this point, I’m inviting you to drop the idea of “we tried.” You’re strong. Whatever life has hit you with in the past, you’ve survived. You’re still here on this planet. That means you can say, “We did 372 marketing calls. We conducted 133 free consultations. We gained 18 new clients.”

And still, you can find a situation in which you might have to say, “18 clients was not enough for a sustainable business. It failed.”

I do acknowledge that this much “doing” (or activity) was not a full failure. You certainly learned new things.

What is the real solution to this situation? It is what I call “better doing.”
It focuses on one question: “How can we do this better?” (What is the ‘better doing’ in this situation?)

So if 18 clients is not enough? How many clients is enough?
36 clients? Okay. How can you double 372 marketing calls? How can you make the conversion rate from free consultations yield more than 18 clients per 133 consultations?

Do you need to hire an expert coach to help you improve the conversation rate?
Hey!—That’s a good question.

In summary, I invite you to free yourself from the debilitating pattern of “we tried.”
Empower yourself with “We did these things (all logged) BETTER.”
Then – no matter what – you can be proud of yourself.

What is a fast way to get to “BETTER”?
That’s working with a coach.  I have now opened a special opportunity. When you CLICK HERE, you can go to my questionnaire-webpage and apply for a free consultation with me (limited number available) entitled: “Your Hidden Success Breakthrough – Strategy Session.”

Here are Your BENEFITS of such a free consultation.

  • Create a sense of clarity about the Success you really want to have
  • Discover the essential building blocks for having the Success and Fulfilling Life of your dreams
  • Determine the #1 thing stopping you from having the Success Breakthrough you want
  • Identify the most powerful actions that will move you toward the level of income and abundance you desire
  • Complete the consultation with the excitement of knowing EXACTLY what to do next to create the Breakthrough you truly want

I invite you to apply.

Let’s see if we might get the chance to work together … as a free opportunity to you.



Tom Marcoux
Executive Coach * Pitch Coach
Spoken Word Strategist

CEO (leading teams in United Kingdom, India and USA)

Speaker-author of 41 books (with free chapters on Amazon.com )
Author of Soar With Confidence: An Executive Coach Reveals Secrets, Lies and Countermeasures So You Excel Like Top CEOs and Leaders – Pitch, Lead, Succeed (See more when you CLICK HERE )
1.8 min. video (on YouTube): Tom Marcoux pulls back the curtain about how his directing a feature film that went to Cannes Film market helps with “Building Your Brand”:

51gjiy0bzvlSoar with Confidence: An Executive Coach Reveals Secrets, Lies and Countermeasures So You Excel Like Top CEOs and Leaders – Pitch, Lead, Succeed

Get the Advantages to take your business to a higher level. Learn Leadership Advantages, Pitch Advantages, and Success Advantages. To Soar with Confidence, you learn and use principles for top level communication to board members, team members and the media.
“Marcoux demonstrates how to “Prepare a Compelling Story that Moves Emotions.” He mentions techniques that he teaches clients for developing compelling Ted Talks.” – Dantalion Jones

51kgz7eafllDarkest Secrets of Making a PITCH for Film and Television: How You Can Get a Studio Executive, Producer, Name Actor or Private Investor to Say “Yes” to Your Project

Learn the vital skills of pitching your ideas and enrolling others into your vision. Get that “Big Yes” to funding your project. “This insightful book shows you how to zing a curveball right past the parts of the Hollywood exec’s brain that want to say no before you even make your pitch. You will learn what works when pitching, and more importantly, why, so you can get to YES much more often. Buy this book now. Consider it Spring Training before the big game.” – Danek Kaus

coverfromamazonDarkest Secrets of Persuasion and Seduction Masters: How to Protect Yourself and Turn the Power to Good

This invaluable guide, used by people in 15 countries and now in its second edition, will help you become immune to dark persuasion. Learn to use countermeasures to defend yourself against unethical persuasion and seduction tactics. Break any trance in which a salesperson is trying to get you to buy something not to your benefit. “Learn how to defend yourself against manipulation. Best book you’ll ever read to protect yourself, feel strong and move forward in your life. Highly recommended!” – Dr. JoAnn Dahlkoetter


Secrets of Awesome Dinner Guests: What Walt Disney, Steve Jobs, Oprah Winfrey, Albert Einstein, Martin Luther King, Jr., Helen Keller, and John Lasseter Can Teach You About Success … (The Power of Your Personal Brand)

Imagine dining with Walt Disney, Steve Jobs, Oprah Winfrey, Albert Einstein, Martin Luther King, Jr., Helen Keller, and John Lasseter. These seven people share one thing: They’re great communicators. So this book will help you become a great communicator. “Marcoux especially stresses the importance of personal branding, of coming across as trustworthy and dependable.” – Einar Masson

"Darkest Secrets of Charisma" - improve your confidence - book written by Tom MarcouxDarkest Secrets of Charisma: Overcome the Lies about Personal Magnetism, Get People to Feel Your Charisma and Influence Others with Your Words

Learn how you can tap into your natural gifts and tendencies to radiate Three Types of Charisma. Discover how to influence people with your words. “Marcoux explodes this myth: Charismatic people always feel comfortable before and during an important event, such as public speaking, networking or some other social event. This book shows how you can feel discomfort but still come across as confident and charismatic.The secrets include ways to radiate all three forms of charisma Marcoux describes as Warm Trust Charisma, Natural Charm Charisma and Magnetic Charisma.” – Danek Kaus


What the Rich Don’t Say about Getting Rich: Work Smarter, Live Better

You want wealth, abundance and enjoyment–yes? Wouldn’t it be great to learn the real strategies that the Rich use to create Sustainable Wealth? This book takes you behind-the-scenes to what really works. You’ll see a lot of myth-busting, and you’ll learn the strategies that get real results. “Tom Marcoux gives you an inside look on the psychology of what it takes to be successfully wealthy in life. It’s more than just taking advantage of opportunity, but also about taking care of yourself. This book discusses a number of strategies that we often overlook when it comes to leading a successful life that leads to wealth generation.” – Barry Adamson II

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