Use the “Power of Three” for Real Success!

Use the Power of Three: Bring 3 Items to the Marketplace.

“How do I know which product is going to really work in the marketplace?” my new client, Andy, asked.

“You don’t,” I replied. “What really helps is to use ‘The Power of Three.’”

The Power of Three is a process that empowers you to try things in the marketplace, to stay strong and to maintain your focus.

We’ll use the T.O.P. process:

T – take 3 to the marketplace
O – optimize three and no more
P – power-up “imperfect action”

1. Take 3 to the marketplace

When you take three products to the marketplace, you have three times the chance that you’ll find something that truly resonates with your target market.

People like a choice.

As a professional speaker, I provide the event planner/meeting planner with my three top speech topics:

• Soar with Confidence
• Get It Done, Get Stronger, Get Credit for It – Power Time Management
• Pitch with Extreme Confidence: The Pitch Hacking Method

Which one will resonate more with the meeting planner or her group? I don’t know. … not until I send the three choices as visible through my three speaker one sheets (they look like flyers).

Let the marketplace let you know what can turn “red hot.”

2. Optimize three and no more

Focus is a crucial part of business success. It’s important to avoid getting distracted. Similarly, you’ll do better to avoid diluting your power, resources and attention. Pick three things and avoid trying to push too many things at once. Over the years, I’ve written 42 books. Still, I focus on marketing only three top speeches at this time.

Now it’s your turn. What are the three best candidates (products/services) that you can promote now?

3. Power-up “imperfect action”

Waiting for the perfect time or the perfect form of your product can cause you to falter. Sometimes, perfectionists fail because they’re not shipping out their product.

Years ago, one of my friends said, “Creating a cure for no known disease.” He was referring to those engineers who fall in love with an idea, create a company, but later find out that no market wants what they’re offering.

The solution is to take something to the marketplace and get feedback.

“Real artists ship.” – Steve Jobs

Jobs was referring to the idea that real artist deliver value. They send products into the marketplace. They learn from real users of the product. They improve the product for the next iteration.

To know if you have something people want, see if you can get real customers to let you know what they prefer.

For example, I wanted to give a speech on “pitch hacks.” A meeting planner was concerned that the title that I had was not clear enough. I worked with my team and the title became “Pitch with Extreme Confidence: The Pitch Hacking Method.” (On April 20, 2017, I’m giving this workshop via Stanford Entrepreneurs and Silicon Valley Founders. Get an early discount https://www.meetup.com/Igniter/events/237843482/ )

One of my mentors mentioned taking “imperfect action.” We do not wait for the perfect form of some item. For example, I have worked with clients who did not think their biography was “perfect enough yet.”

I asked, “Does your biography communicate what you bring to the table? Is it clear about your credentials and what you can do for the client?”

When the client says “yes,” then the biography is “good enough,” and the client can use his or her speaker one sheet as a tool for getting speaking engagements. Sure, the client can later revise her biography. Still, she has not let the biography become a roadblock, stopping her from moving forward.

In summary, use the Power of Three so you enter the marketplace, create momentum and refine as you go along.

Take action and move forward.

Warmly,

Tom

Tom Marcoux, CEO, Executive Coach – Spoken Word Strategist – Pitch Coach

This material is on my mind because I have now opened a special opportunity. When you CLICK HERE, you can go to my questionnaire-webpage and apply for a free consultation with me (limited number available) entitled: “Your Hidden Success Breakthrough – Strategy Session.”

Here are Your BENEFITS of such a free consultation.

• Create a sense of clarity about the Success you really want to have
• Discover the essential building blocks for having the Success and Fulfilling Life of your dreams
• Determine the #1 thing stopping you from having the Success Breakthrough you want
• Identify the most powerful actions that will move you toward the level of income and abundance you desire
• Complete the consultation with the excitement of knowing EXACTLY what to do next to create the Breakthrough you truly want

I invite you to apply.

Let’s see if we might get the chance to work together … as a free opportunity to you.

Tom Marcoux
Executive Coach * Spoken Word Strategist * Pitch Coach

CEO (leading teams in United Kingdom, India and USA)

Soar with Confidence: An Executive Coach Reveals Secrets, Lies and Countermeasures So You Excel Like Top CEOs and Leaders – Pitch, Lead, Succeed

Get the Advantages to take your business to a higher level. Learn Leadership Advantages, Pitch Advantages, and Success Advantages. To Soar with Confidence, you learn and use principles for top level communication to board members, team members and the media.
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Learn the vital skills of pitching your ideas and enrolling others into your vision. Get that “Big Yes” to funding your project. “This insightful book shows you how to zing a curveball right past the parts of the Hollywood exec’s brain that want to say no before you even make your pitch. You will learn what works when pitching, and more importantly, why, so you can get to YES much more often. Buy this book now. Consider it Spring Training before the big game.” – Danek Kaus

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This invaluable guide, used by people in 15 countries and now in its second edition, will help you become immune to dark persuasion. Learn to use countermeasures to defend yourself against unethical persuasion and seduction tactics. Break any trance in which a salesperson is trying to get you to buy something not to your benefit. “Learn how to defend yourself against manipulation. Best book you’ll ever read to protect yourself, feel strong and move forward in your life. Highly recommended!” – Dr. JoAnn Dahlkoetter

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Imagine dining with Walt Disney, Steve Jobs, Oprah Winfrey, Albert Einstein, Martin Luther King, Jr., Helen Keller, and John Lasseter. These seven people share one thing: They’re great communicators. So this book will help you become a great communicator. “Marcoux especially stresses the importance of personal branding, of coming across as trustworthy and dependable.” – Einar Masson

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Learn how you can tap into your natural gifts and tendencies to radiate Three Types of Charisma. Discover how to influence people with your words. “Marcoux explodes this myth: Charismatic people always feel comfortable before and during an important event, such as public speaking, networking or some other social event. This book shows how you can feel discomfort but still come across as confident and charismatic.The secrets include ways to radiate all three forms of charisma Marcoux describes as Warm Trust Charisma, Natural Charm Charisma and Magnetic Charisma.” – Danek Kaus

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You want wealth, abundance and enjoyment–yes? Wouldn’t it be great to learn the real strategies that the Rich use to create Sustainable Wealth? This book takes you behind-the-scenes to what really works. You’ll see a lot of myth-busting, and you’ll learn the strategies that get real results. “Tom Marcoux gives you an inside look on the psychology of what it takes to be successfully wealthy in life. It’s more than just taking advantage of opportunity, but also about taking care of yourself. This book discusses a number of strategies that we often overlook when it comes to leading a successful life that leads to wealth generation.” – Barry Adamson II